nRich Group — Hyper-Personalisation Intelligence

Group Architecture

Three entities. Two engines. One new category.

The nRich Group operates two customer-facing platforms — one for individuals, one for businesses — and a standalone AI safety entity. All three are distinct but connected: they share the same two underlying technology engines, and some use cases span both platforms.

Human–AI Collaborative Personalisation

What you are about to watch has never been done before.

Two identical twins. Identical DNA. Identical upbringing. And yet — completely different personalities, different values, different emotional languages. In this video, you will see a single system read both of them in real time, match each to the right product from the same luxury brand, and deliver a personalised conversation — tone, language, script — that fits each twin so precisely that neither would know the other received something different.

No generic messaging. No demographic shortcuts. No drift from brand, product, or truth. Just the most accurate, scalable, human-feeling personalisation ever demonstrated — live, and at a level that even identical twins cannot share.

This is nRich. This is what 'the intelligence is human' actually means.

Cartier is used in this demo as an illustrative example only. This video has not been commissioned, sponsored, approved, or endorsed by Cartier. It is intended solely to demonstrate our technology's ability to personalise AI-driven communication safely and at scale.

nRich Group — structure at a glance

nRich Group nriched.world

B2C · nrichs.me

nRich Consumer Platform

All consumer applications independently targeted. Each powered by SLM. Cross-pollination deepens the personality graph across applications.

B2B · nrich.work

nRich Business Platform

A suite of distinct enterprise products — Sales, CAC, Marketing AI, Diamond, Avatars, Loyalty, Wellbeing/HR — each powered by SLM and Pnyx.

AI Safety Entity · PnyxLabs

PnyxLabs

Standalone group entity. Pre-deployment stress-testing, adversarial campaigns, and immutable drift detection via the Pnyx Solution.

↑ Distinct but connected — both platforms share the same two underlying engines ↑

Psychology Layer — runs across everything

SLM (Sounds Like Me)

Patented music-based OCEAN profiling at population scale. Creates the living psychological graph that powers personalisation on both nrichs.me and nrich.work.

Technology engine — not a standalone product

Safety & Control Layer — runs across everything

PnyxLabs — The Pnyx Solution

Behavioural stability and safety infrastructure. Keeps every application consistent, trustworthy and controlled. Also a standalone commercial entity serving the wider enterprise AI market.

Technology engine + standalone group entity

B2C · nrichs.me

nRich Consumer Platform

A portfolio of specialist consumer applications, each independently targeted to its own audience and accessible in its own right. All are powered by the SLM personality engine and kept stable by PnyxLabs. As users engage across more applications, the shared psychological graph deepens — making every application more intelligent over time.

Platform design principle. Every application on nrichs.me is laser-targeted to its own audience. None requires another as a gateway. The SLM engine connects them invisibly beneath the surface — the more a person engages across the platform, the more precisely every application understands them.

Sounds Like MeLive

The consumer face of the SLM engine. Music-based personality discovery — engaging, non-intrusive, and scientifically validated. Builds the psychological profile that powers the entire platform.

soundslikeme.co.uk

ChomiLive

A Jungian companion for self-understanding, resilience and emotional support. For mental health professionals, a clinical-grade tool with therapist dashboards and regulated-ready audit trails. Validated by Dr Lorraine Sheridan.

chomi.world

In development

Lonely No MoreAvailable

Connection and belonging matched at personality level — not superficial interests or demographics.

TRUMANAvailable

Authenticity and identity intelligence. Understanding who you are and how you present to the world.

Break the CycleAvailable

Personality-aware behavioural pattern interruption and sustained change support.

EsyncAvailable

Emotional synchronisation — for couples, families and close teams.

CircleOneAvailable

Community built around psychological compatibility, not shared content or algorithms.

PressEdgeAvailable

Performance psychology under pressure — for athletes, executives and high-stakes professionals.

KytharaAvailable

Creative identity and musical self-expression, powered by AI psychological curation.

Artist to FansAvailable

Deep psychological connection between artists and their audiences — beyond streams and follows.

Chomi for KidsAvailable

Age-appropriate Jungian companion built to the same clinical safety standards as Chomi.

VeteransAvailable

Transition support and identity rebuilding for those leaving military service.

Young OffendersAvailable

Rehabilitation through personality insight — understanding the person behind the behaviour.

FinanceAvailable

Financial behaviour and risk psychology — how personality shapes money decisions.

Travel & LoyaltyAvailable

Personality-matched experience curation for travel, lifestyle and loyalty programmes.

UnemploymentAvailable

Re-engagement, purpose and direction — grounded in who you are, not what your CV says.

+ Adult Education · Subscriptions · and further windows in development

B2B · nrich.work

nRich Business Platform

A suite of distinct enterprise products, each addressing a specific commercial problem — all powered by the same SLM psychological engine and Pnyx safety layer. Where nrichs.me understands individuals, nrich.work turns that understanding into measurable commercial outcomes: higher conversion, lower CAC, deeper loyalty, and teams that perform at a psychological level.

The shared foundation. Every nrich.work product draws on the same SLM personality graph used by nrichs.me. Businesses can access profiled individuals already within the nRich ecosystem, or invite and incentivise their own customers to complete profiling. Either way, they gain individual-level intelligence — without touching their existing CRM or marketing stack.

nRichDiamond — Brand Intelligence Live

A new category of brand intelligence. Brands, products and services are given psychological profiles and matched to consumers at a personality level — inverting the traditional funnel. The diamond's centre is the happy space: where brand and consumer voices meet with equal resonance, zero waste.

+40–60%conversions +20–30%campaign efficiency Internal brand alignment Competitive white space mapping

nrichdiamond.com

nRich Sales — Hyper-Personalised Selling Available

nRich hyper-personalised AI doesn't just predict what someone wants — it knows how to present it so it lands emotionally and persuasively. Predicts motivation, communication style and optimal timing for each individual.

+40–60%sales lift 2–3xconversion uplift Retention 60% → 75–80% LTV +20–40%

nRich CAC — Acquisition Intelligence Available

Identifies who will convert and exactly how to reach them — slashing wasted acquisition spend and ending reliance on broad demographic targeting. Predicts high-probability converters by personality fit, optimal channel and format, and emotional timing.

30–50%lower CAC Conversion 1–3% → 4–6% LTV:CAC improves 3x → 5–7x 20–30%less wasted spend

nRich Predictive Marketing AI Available

The precision engine for marketing spend. Predicts who will buy, what they will buy, how to reach them and when to engage — eliminating scattergun spend. So precise it can differentiate between identical twins.

85%predictive accuracy 25–40%less budget waste +30–50%more conversions 1.5–2xROI same spend

nRich Loyalty / Retention / LTV Available

When customers feel consistently seen and understood, they stay longer and spend more. nRich ensures every interaction deepens that trust. Small reductions in churn create massive compounding value — retention is the most capital-efficient path to growth.

15–20%churn reduction LTV +25–30% +30–50%conversion uplift Deep trust, long-term growth

nRich Avatars — Celebrity & Brand Available

Same celebrity, same budget, triple the impact. AI-driven hyper-personalised avatars combine celebrity recognition with individual personality matching — adapting tone, energy and recommendations to each customer.

+40–60%engagement uplift 97.7%brand consistency 1-to-1 connection at scale Ads → authentic conversations

nRich Member Reward & Brand Engagement Available

Transforms traditional marketing into a human-centred value exchange. Brands only spend tokens when individuals actively engage. People earn tokens for genuine participation across views, reactions, surveys, referrals and intent signals.

Pay only for real value Authentic behavioural data Cross-sector token ecosystem Precision targeting

nRich Wellbeing / HR Available

Hyper-personalised motivation, communication tools and on-demand wellbeing support — delivered at an individual personality level across the workforce. A supported, understood workforce translates directly into measurable productivity, retention and absenteeism outcomes.

ROI 18.9x(£1 → £19) Productivity +5% per employee 2 days saved/employeeAbsenteeism 10%reduction in turnover

All nrich.work products integrate without disruption to existing CRM, marketing stack or operational workflows. No rebuilds. No retraining. No waiting.

Group Entity · PnyxLabs

PnyxLabs

A standalone entity within the nRich Group and an independent commercial operation. PnyxLabs is the Group's AI safety and behavioural control engine — and a market-facing product in its own right, serving enterprise clients and regulated industries that need provable AI behavioural stability.

Patent Pending

Through the world's largest empirical study of AI personality drift — the Pnyx programme — Pnyx measures, stress-tests and controls how AI systems behave over time. The founding challenge: Professor Adrian North stated there would be a Nobel Prize for anyone who could stabilise AI for large-scale psychology testing. That challenge became the founding mission of what is now PnyxLabs.

The commercial product is the Pnyx Solution — named for the Three Fates of classical mythology. The sequence is deliberate: a thread is spun, measured, then cut. Three components. One immutable loop.

Once the loop runs, there is no further appeal. The thread cannot be uncut.

Atropos Cannot
be turned

Adversarial Testing

Finds how AI personalities break. Drift detection. Injection vulnerabilities. Personality collapse under pressure. Orchestrated at scale.

Lachesis Measures
the thread

Brand Personality Protection

Monitors AI conversations in real time and prevents drift before users see it. Two-speed architecture based on dual-process cognitive science.

Clotho Spins
the thread

AI Simulation Engine

Constructs synthetic adversarial personas for red-team simulation. Maps the attack surface before Atropos engages. She spins the thread.

Three Fates. One loop. The thread is spun, measured, and judged.

SYSINT EngagementAvailable

Structured engagement for enterprises requiring AI behavioural assurance. Pre-deployment stress-testing and drift benchmarking against the Pnyx dataset.

Enterprise APIAvailable

Embed the Pnyx behavioural safety layer directly into AI deployments. Continuous monitoring, adversarial resilience scoring and Atropos-grade immutable drift detection.

PnyxLabs

Technology Engines

Two engines. Everything runs on both.

SLM and PnyxLabs are not products to be purchased — they are the infrastructure that makes the entire group possible. Every application on every platform is powered by both.

Psychology Layer

SLM — Sounds Like Me

The psychological intelligence engine. SLM's patented music-based OCEAN profiling creates a living psychological graph of each person — powering individual-level hyper-personalisation across every application on both platforms. As engagement grows, SLM's profile deepens and every application becomes more accurate.

Built on three decades of peer-reviewed research by Professor Adrian North (Curtin University, 108 papers). Independently validated by Dr Lorraine Sheridan.

Technology engine — not a standalone product. The science behind the entire platform.

Safety & Control Layer

PnyxLabs — The Pnyx Solution

The safety and behavioural control engine. Pnyx ensures that AI behaviour across every application is measurable, monitored and controlled — consistent by architecture, not by chance. The 97.7% behavioural consistency result is a direct consequence of this infrastructure.

Also a standalone commercial entity, making the same assurance available to any enterprise deploying people-facing AI.

Technology engine + standalone commercial entity within the Group.

Scientific Foundation

Personality, not demographics, is the true unit of personalisation.

nRich was built on the conviction that validated personality science could be deployed at population scale — at a time when the market had not yet recognised this was possible. That conviction is now proven.

97.7%

AI behavioural consistency

Against a published benchmark of 30%. Achieved through PnyxLabs' architecture. Consistent by design, not by chance — and what makes celebrity AI partnerships and clinical deployment safe.

85%

Predictive accuracy

In a ticketing case study, nRich predicted next likely purchases across 27 categories at 85% accuracy. Traditional demographic targeting achieved 20–40%.

94%

Participant preference for SLM

In Dr Lorraine Sheridan's independent study, 94% of participants preferred SLM's music-based assessment to traditional Big Five instruments — while correlating across all five traits.

108

Peer-reviewed papers

Professor Adrian North (Curtin University, ranked globally top 1%) — the world's leading authority on music and personality — underpins SLM's patented science across three decades of research.

The twins proof. If we can tell identical twins apart, imagine what we can do with your customers. SLM shows radically different OCEAN profiles, preferences and predicted behaviours for identical same-sex twins — treated as identical by every traditional data system. Personality is the unit of personalisation that demographics will never reach.

Economic Engine

Relevance priced as value. Attention paid, not exploited.

The token system is the commercial heart of nRich — operating across both platforms. Brands only spend when genuine value is created. People only earn when they genuinely engage. No value delivered, no token spent.

Relevance

Engagement

Data

Prediction

ROI

Spend

Rewards

Growth

B2B

Value-indexed brand spend

Brands buy tokens scaled to the economic value of what they're selling — from low-margin FMCG through to finance, property and healthcare. Each token redeemed only when a value-add action occurs.

B2C

People paid for participation

People earn tokens for genuine engagement — views, reactions, surveys, referrals and intent signals. Tokens carry forward indefinitely across every application. No expiry, no reset, no waste. Currently 50% discounted as new applications launch.

Platform

20–30% platform margin

Every token transaction carries a platform margin. Insights, dashboards and enterprise APIs add high-margin SaaS-style revenue. As the personality graph grows, targeting accuracy rises, brands pay more per interaction, and the flywheel compounds.

Go to a Platform

Three front doors. One group.

Each entity has its own home. All are connected by SLM and Pnyx beneath the surface.

Individuals & Consumers · B2C

nrichs.me

Discover yourself. Connect with others. Access the applications that matter to you. Each independently targeted, each powered by SLM. Your psychological profile deepens across the platform. Accessible on Web, WhatsApp, Telegram and Discord.

nrichs.me soundslikeme.co.uk chomi.world

nrich.work

Businesses & Enterprises · B2B

nrich.work

A suite of distinct enterprise products — Sales, CAC, Marketing AI, Diamond, Avatars, Loyalty, Wellbeing/HR — all powered by SLM and Pnyx. Plugs in without disruption. No rebuilds. No retraining. Value from day one.

nrich.work nrichdiamond.com

AI Safety & Assurance · Enterprise

PnyxLabs

Pre-deployment stress-testing, adversarial campaign execution and immutable drift detection via the Three Fates. For enterprises that need to prove their AI stays safe — and for those who want to deploy what nRich has built.

PnyxLabs

Where personality becomes the engine of everything

Three entities. Two engines. One new category.

Human–AI Collaborative Personalisation

nRich Consumer Platform

nRich Business Platform

PnyxLabs

Two engines. Everything runs on both.

SLM — Sounds Like Me

PnyxLabs — The Pnyx Solution

Personality, not demographics, is the true unit of personalisation.

AI behavioural consistency

Predictive accuracy

Participant preference for SLM

Peer-reviewed papers

Relevance priced as value. Attention paid, not exploited.

Value-indexed brand spend

People paid for participation

20–30% platform margin

Three front doors. One group.

nrichs.me

nrich.work

PnyxLabs

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